There are many top-of-the-funnel content creation strategies that you can use including: **1. Make infographics that are visually appealing, informative, and catchy.** Infographics are a great way to present information in a visually appealing way that is easy to understand. They can be used to explain complex concepts, present data, or tell a story. When creating infographics, be sure to use high-quality images, fonts, and colors. You should also make sure that your infographics are easy to read and understand. Sharing this information across social media can help you get your brand name and information in front of a wider range of people. **2. Create short videos that are engaging, valuable, or funny.** How-to or explainer videos are great ways to connect with people who want to improve their lives or learn something new. Sharing videos can increase engagement across multiple social media platforms. **3. Start a blog that is relevant to the interests of your target audience.** Create several blog posts that are well written and informative. Share them on your website and promote them on social media. Blogging can help you establish yourself as an expert in your industry and build trust with potential customers. **4. Use social media to connect with your target audience and share valuable content.** Post regularly on social media to engage with your target audience and share valuable content. This can help you build relationships with potential customers and drive traffic to your website. Be sure to interact with those who post on your page to keep them coming back for more. **5. Create engaging email newsletters that provide value to your subscribers.** Email marketing is a great way to stay in touch with your target audience and promote your products or services. Be sure to create email newsletters that are relevant, informative, and engaging. This can help you build relationships with potential customers and drive traffic to your website. By using these top-of-the-funnel content creation strategies, you can attract more visitors to your website, generate more leads, and grow your business.
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